SEO Company in India guarantee priceless results with cost-effective solutions

An SEO company India is the only solution when you need to bring your website to spotlight. A SEO Company in Indiaensures best results at affordable prices. A website is indispensable for an organization that runs its business online because a website is conceived to give exposure to the market. A commercial organization without a powerful website runs the risk of losing thousands of potential clients that come via organic traffic or through website links.

However, while the functions of a website and its performance through proper optimization are not something specific to a country, what is it that makes SEO company India so popular among the service seekers across the world?

The first thing that comes to mind is obviously the price because the solution available from an India SEO company is a lot cheaper compared to that offered by SEO organizations based in the West.

But there are more important issues that go into the process of taking a website to the top of a search engine result page (SERP) against a keyword targeted by many.

Focus on creating brand awareness

While visibility is the objective and avowed purpose of most of the SEO service providers, an SEO company in India will focus on making you present to the right kind of audience to ensure that your brand gets recognition. Their consistent effort to enhance your brand also results in the gradual edification of a corporate identity. This awareness is both the cause and effect of increasing brand value. When your brand has a recognizable face, the traffic you receive in your website is high-quality and the conversion rate also kicks off.

Help you rise above your competitors

When your website gets a position in the first page, you can expect to make tremendous business. But anything else will make you non-existent, at least for the web users. When you hire an SEO company India, you are on a vantage ground as the optimizers will empower you to have not just a good ranking but top ranking in major search engines including Google, Yahoo and MSN. An Indian SEO company will also help you to explore new markets and be visible to millions of potential customers across geographics and demographics.

Now the question is how SEO India company has shot to such excellence and fame? The obvious answer is their unique approach to search engine optimization and enviable insight into best of the SEO practices as well as technical analysis. Here are two of the distinguishing characteristics of an Indian SEO company:

Opportunity Analysis and research

All the projects of SEO India company feature comprehensive research aimed at understanding the consumer group a client seeks to sell products to. Every business has its own unique service standards and research should be done to find out opportunities for sale. Similarly, an online marketing campaign must not disregard these issues. Be it PPC or link building or on page optimization, every part of an Internet marketing campaign must take into account these vital issues and this is what the SEO service providers in India do.

Keyword research

Keyword research is one of the key components and SEOs often ignore its importance and use keywords and phrases arbitrarily. But keyword research is all about what the web users look for and how they look for them on the web. It is also important to analyze if the key phrases pertain to your niche. SEO companies in India not only conduct comprehensive research to target highly competitive and relevant keywords but also use them smartly for increasing your site’s relevancy and ranking.

India has emerged as a major player in global SEO services in the recent years and escalation in quality is the result of abundance of technology and rising demand, both from domestic and international clients.

Google Caffeine updates for SEO experts

Google new search algorithm Caffeine is ready to be launched. Some of the data centers have been updated with the new algorithm. But no one knows clearly when all 50 acres of their massive servers will be fully updated with Caffeine. According to Matt Cutt, Google was to be fully launched after end of holidays. So the time has arrived for major changes in SERP’s. Most of the SEO experts and webmasters are unaware of Caffeine algorithm. According to a survey, almost 8 out of 10 websites are not prepared for Caffeine. The major reason is the lack of proper knowledge. Some basic points which this new algorithm will cover are given below:

1) Content matters a lot – Content has always been great importance in search engine’s algorithm. This trend is going to get important and for Caffeine content should be relevant to a site’s core theme or the product. Putting the major keyword in the first few words of your website can really play an important role. The tune of the website should be singe and websites targeting more than 1 keyword or theme may get a back seat in new algorithm.

2) Site/page download time – The time for the website to upload fully has been a parameter in Google’s algorithm. But now Caffeine will give more importance to this point. Many web pages fail to fulfill these criteria even though they have very much relevant content. Google’s Caffeine will be strict to these websites this time and will not hesitate to throw them back in SERP.

3) Site or domain age not a big factor – In the earlier algorithm, site domain age was considered as an important factor in deciding SERP. But this point will be less important in the new algorithm. So even if you have a new website and have relevant information, you can provide good competition to your competitors.

4) Real Time Social Media Searches: Caffeine will add a new dimension to Social Media Marketing. It will start ‘Real Time’ social media search results and the will increase emphasis on Social Media Marketing and strategy. So promotions on social media sites like Twitter and other newsworthy blogs can really help a website in getting good SERP ranking.

No one is actually sure how much the new algorithm is going to chance the search engine scenario. But it is for sure that SEO experts should be ready to make changes in their optimization techniques if they have to retain their positions or get good position when Caffeine is fully launched.

On Page Optimization To Make Your Webpage Relevant To A Search Query

Hiring a professional offering on page optimization service foron page optimization of your webpage is the best alternative today. The reason is not only that there are so many thugs proclaiming to place your site right on the first page of major search engines but also because all your marketing campaign stems from how you optimize your web page content. Having link popularity with good internal linking is always good but the most important aspect of your webpage optimization is that its content (including HTML) should match search engine query to make the page relevant. Your website will achieve good ranking only when Google indexes it on the account of its content relevance.

On page optimization is the most crucial part in webpage optimization and on page SEO service must take into account certain criteria such as title tag, H1 tag, description, proper keywords, keywords density and strategic keywords placements.

Unique and short TITLE Tags:

The title tag is the most powerful component of your HTML page as it tells the search spider what the page is all about and what a user can have there. In the process of spidering, search engine crawlers identify only keywords or key phrases which match the queries. Quite reasonably the title tag should be unique, keyword rich, sufficiently descriptive, and must inform to the content available on the respective webpage.

However, making the title tag descriptive does not mean one can make it a pretty paragraph going down several lines. The formation of search engine result page imposes a character threshold on title tag because an SERP shows a maximum of 70 characters or even less. This is why an enormously long title tag will have its portions left out. Moreover, the most important keywords need to be placed within the first 70 characters for maximum benefit.

H1 tag:

Though there have been discussions about whether H1 tag really has a bearing on ranking, professionals engaged in on page optimization service still harps on this component and places it well ahead in the hierarchy of rank influencing factors. Actually, this HTML element formats some text as heading and when you put the most important keywords in it, your content becomes more searchable along with the page. Besides, the text should be meaningful. Also make sure to put the header tag at the beginning of content.

Meta description for supplementing body text:

Though meta descriptions do not impact search ranking directly, it often plays a vital role in driving relevant traffic to your site. During a search query, your meta description might be offered in the SERP if the body content miss out on the keywords contained in the query. This is why the meta description must be meaningful with the primary keywords strategically placed within. It will form content snippet enhancing the chances of your webpage visibility.

Keywords:

Keyword is the be all and end all of any on page SEO service because only keywords make Google or any other search engine consider relevancy of your website and accordingly your website is displayed against queries. Keyword(s) or key-phrases are combination of words an online information seeker use while searching. Relevant keywords need to be used in the body text, title, title tag, H1 tag and header/footer text and meta texts. To find out different keywords along with their search volume, Google Keyword Tool can be very beneficial.

Keyword density:

There was a time when spammers used to stack as many keywords as possible in a landing page for drawing maximum traffic but now there are possibilities of sanction and any site doing on page optimization by stuffing keywords is liable to be blacklisted. The SEO honchos today prefer 2-7 percent density. Anything less than it will make the pages inadequately appropriate for showing against search query. And anything more than that will make it smell somewhat fishy.

Keyword placement:

Keyword placement is a very important aspect of on page optimization service but before beginning with the webpage content or HTML, a clear list should be drawn about respective keywords for respective pages. Once done, the primary keywords as well the secondary ones should be used in URL, page title, page content, page description, meta texts, and H1 tag.

It is only these keywords that make your website relevant and searchable. The search engine ranking you get also enormously depends on how much your page content matches a search query.

How an SEO company can reap full benefits of the Google +1 button?

Those SEO Company who were till now obsessed with the Face book and Twitter revolutions, going gaga over its benefits, have you explored the Google +1 button yet? If not, then it is high time that the Search Engine Optimization company gear up to find more about this ‘wonder click’ button since it’s a tad different stuff from the social networking site that Google has been promoting all this while.

Defining the Google +1 button

In an attempt to turn online search a speedy task, the +1 button from Google has been one of its major breakthroughs. An application that is pretty similar to the ‘like’ button of Face book or the ‘Digg’ button of Digg.com, Google has further pepped up the concept of social networking in search. An SEO company can reap big-time benefits out of the +1 button enabling websites that are sure to get that ‘thumbs-up’ act from its online visitors.

Web pages, ads and blog posts can certainly expect to get improved search engine rankings with the application of Google +1 button that is somewhat like the page ranks. The more ‘clicks’ on the +1 button, the better rankings your sites and blogs acquire over the online medium.

The +1 button even acts as a guide or recommendation to you long lost favorite websites as it remains etched as a feature on your Google profiles. Since, the sites are already reflected on your profile, it helps you to find the useful sites easily without having to start your search from scratch! The +1 button from Google can be tagged as a step ahead to more ‘humanized’ search engine results.

This is because till now all the leading search engines have been reliant on the web algorithms for ranking different links. Even these algorithms are precisely dependable but credibility and relevancy increases in real sense when real human beings recommend blog posts and web pages by clicking on the +1 button.

Google +1 button benefitting Indian SEO companies…

SEO strategies have come of age now with the Google +1 button in India. Needless to say, with every passing day, use of this +1 button is increasing and it has also transformed the face of Search Engine Optimization. Presently, many Indian SEO company are incorporating this application into their SEO techniques to deliver high end performance.

Indian SEO company keep precise track on all the latest features set in motion by Google while implying fresh strategies that produce top results with these enhanced SEO tactics. Given below are the few benefits that Google +1 button will have on Search Engine Optimization:-

• Focus on personalized search- the +1 button is one of those many initiatives from Google to turn online search easy, fast and convenient. With this new feature on the block, Google has redefined personalized search results. The +1 button will create the ‘bang-on’ difference between personalized and standard search results since the +1’s sites will be appearing clearly as the top recommended ones to click on.
• Change is round the block for good- An SEO company Indiais bound to experience sea change with this new innovation around the corner. Even top Search Engine Optimization Company in India are expecting that this new feature is going to bring about a visible change in the SERP’s since it is not interfering with current SEO strategies.
• Expect a lighter web search- SEO services company in India is expecting that this new feature from Google is likely to hit the right chord! With the increasing popularity of this +1 button, online search is going to be an easy-to-share and lighter affair. But the SEO services company in India has to tighten their belt to maintain consistent and higher rankings. For that the Search engine optimization company in India to look for an alternative set of SEO tactics for meeting demanding client needs.

Manual Submission Or Auto Submission Tools – What a professional search engine optimization company will choose

Auto submission tools might look attractive but a professional search engine optimization company would always prefer manual submission. And there are several reasons behind this. A professional SEO company knows how search engines work and what works best when it comes to improve ranking.

Search engines never support artificial link building techniques; automated submission to general web directories, article directories, social bookmarking websites etc. can raise the alarm as they submit your website to hundreds of websites in few minutes. Sudden increase in number of backlinks might raise the red flag.

Link building campaigns are not bad; links are always essential and links will not lose its importance as long as text based search engines are there. But thoughtful manual submission adds more value to your link building efforts than automated submission. Let’s see how; let’s discuss this in the lights of different types of submission works anIndian SEO company needs to do to improve the rankings of a website.

1. Directory Submission:

Directory submission is one of the oldest and widely used ways of increasing back link base of a website. When you submit your website to a directory, an editor reviews the submission and approves it before it starts showing on the directory.

There are many factors involved in directory submission; these factors need manual inspection such as: choosing the right category, filling out the captcha, email confirmation, checking the editorial guidelines etc. It is not easy for any software to complete all these things without any manual intervention. And if the software fails to complete the steps, chances of getting the website listed in the directory are less.

And if the software manages to submit to few places, there is a risk of getting caught by the search engines as there will be a sudden increase in the number of backlinks.

2. Article Submission:

This is another task that a lot of people try to automate. But a professional search engine optimization companywould not agree to go with the automated tools. Many article directories do not accept automated submission so the software would fail to submit there. Moreover, it is impossible for a tool to understand whether the directory allows hyperlinks in articles, how many links it allows in the article body and other editorial guidelines. If nobody is watching or checking these factors, the automated tool will simply fail to

Auto Submission = Spamming = Google Slap

submit.

And if it manages to submit, there will be again the risk of getting caught by the search engines for the same reason – sudden increase in the number of backlinks; hundred links to your website in few minutes!

3. Bookmarking:

Social bookmarking helps to get one way links to your website and popularity in the social sphere as well. The automated submission may not work, rather do harm to your website, for the same reason. Bookmarking websites may not accept automated submission; and thousand links from social bookmarking websites in just few minutes is not something search engines would like. Hence, a professional SEO company would never recommend this.

Manual submission is always preferred over automated submission; professional search engine optimization company in India or anywhere else will always vote for manual submission.

Effective Link Building Tips and Strategies Followed by Professional SEO Company in India

Link building is the most crucial and challenging part of SEO. A professional SEO company in India or anywhere else tries to get quality links for their own websites or for their clients. Link is one of the many factors that search engines consider to decide which page should rank on top.

Link is counted as a vote; when a website links to your website, search engines consider it as a vote as if the other website found yours to be useful and referred it to their readers. This is the basic logic that works behind links.

This is the reason any professional SEO company India puts so much stress on links. Without links it is difficult to secure high ranks in the search engines. And unless your website is visible on the search engines, you cannot get visitors. Professional and experienced SEO company in India runs several campaigns to get quality links to your website.

As a webmaster you can run your own link building campaigns and get some quality links for your website. Here are some realistic and effective link building tips that work wonders!

Get links from relevant websites only

As soon as the webmasters realized the power of links they initiated many black hat techniques to get thousands of links from irrelevant and spammy websites. Search engines introduced updates and stopped counting links from irrelevant websites. For example, if you have a website related to health, a link to your website from a fashion website won’t help you much. You have to look for links from the websites that belong to your niche.

 

By employing several link building campaigns a professional SEO company India can help you get relevant links.

Concentrate on the content of your website

Make the content of your website really useful so that people refer to your website every now and then. Content helps you get natural links; an experienced Indian SEO company would always suggest you to improve the content of your website so that the website becomes more talkable.

This is the ideal method of link building; do something that is helpful for the community and for other webmasters. You have to use your creativity here; you can either come up with some useful gadgets or you can collect some unique data after doing a thorough research and publish it on your website. Your readers will increase your link base automatically. This is what search engines want you to do actually.

Guest blogging – get links by contributing to other websites

This is another useful way of getting links. You can write articles for other websites and get a link for your own website from the byline or from the article body. Many popular websites allow others to contribute in their guest column. You have to find out such websites in your niche or you can ask your Indian SEO company to find out such websites and blogs for you.

5 On page optimization tips for WordPress

On page optimization is one of the important aspects of search engine optimization services. Most search engine optimization companies would offer you onpage optimization service to make your website more visible in the search engines. Only experts who know how to do on page optimization can help you optimize your website for better results.

However, based on the backend system you are using the onpage optimization service provider has to modify their techniques. The way a simple HTML/CSS based website is optimized is significantly different from that of a WordPress based website.

WordPress is a widely used open source content management system. It is easy to optimize WordPress based websites if you know how to do on page optimization for a WordPress website. Here is a list of things that you need to check when you plan to offer on page SEO service for WordPress.

Use SEO-friendly WordPress Theme:

WordPress comes with some built-in basic themes. A theme is something like the template of a website but it can only be used with WordPress. There are many free and paid themes suitable for various types of websites.

If you are going to use a readymade WordPress theme or a customized theme, make sure it is search engine friendly so that search engine crawlers can index all the pages of the website properly; there must be a proper navigation, sitemap and hierarchical structure as well.

Check Permalink Setting for Right URL Structure:

The permalink setting allows you to set the structure of the pages and posts. Instead of having dynamic id based URL, you can have the page or post title intact in the URL. And by editing the slug, you can change the URL to make it more search engine friendly.

Using keywords in URL is a strong parameter of on page SEO. With the permalink option you can insert relevant keywords to the page or post URL in WordPress and have a strong online presence.

SEO Plugins:

With plugins you can make a WordPress website more functional and user friendly. There are hundreds of free and paid plugins available for WordPress. You can look for some plugins that can help you do the on page SEO for the website. All in One SEO pack is one of the popular SEO plugins that allows you to add search engine friendly Title, Meta Description and Keywords to each post, page and the home page of your WordPress website. There can be other such plugins too.

Server and code optimization:

To enhance user experience Google and other search engines have started counting page speed as one of the parameters when it comes to rank the pages. If a website is taking too long to load, it is actually reducing its chance to be listed on top.

Server optimization and code optimization help you to increase page speed. Moreover, in case you are having multiple websites, by using SEO hosting plans you can have unique C Class IP for all your websites and make them more worthy.

Content format:

Content is king if it is presented in the right manner; the format of page content matters a lot. You have to use H1, H2 and H3 tags and embed keywords in it to improve the on page SEO factors of the website. By using short and simple sentences and by keeping the sentences and the paragraphs small you can make it more user-friendly and hence search engine friendly.